Latest Publications

Patrick Layer shares his thoughts on how to switch make the switch from lead to Account Based Marketing at Backbase.

Patrick Layer and Guillaume Cabane on how to build a Growth Marketing process in B2B companies.

How to reduce the time from an idea to market and increase chances of success in the innovation process. Featuring - How to look at innovation differently? How to reduce ambiguity and increase chances of success? Learnings from what worked and what did not.

Whether you are a team member or a company CEO, staying productive during working hours while juggling with tons of distractions is a challenging task.